Rise of the family cafe: a journey of resilience and community

Mhd. Sarif, Suhaimi and Ismail, Yusof and Abdul Wahid, Mohammad Fikri (2023) Rise of the family cafe: a journey of resilience and community. IIUM Journal of Case Studies in Management, 14 (2). pp. 53-61. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

This abstract tells the inspiring story of Sudin, a mining worker in Malaysia, who aspires to create a better future for himself and his family. Faced with financial struggles, Sudin decides to migrate to Perth, Australia, seeking better opportunities. With the blessings of his parents, Sudin embraces the challenges of starting anew in a foreign country. In Perth, Sudin and his wife, Aisha, establish Family Cafe—a symbol of hope, resilience, and community. Together with Aisha's father, Haji Ishak, they navigate setbacks and build a thriving halal establishment. Through dedication and support, they win the trust and appreciation of their customers and neighbors, becoming a pillar of the Muslim community. Despite challenges, Sudin, Aisha, and Haji Ishak remain steadfast in their commitment. They overcome supply chain issues, customer concerns, and labor shortages. Their determination attracts the admiration of respected figures like Sheikh Salleh and strengthens their resolve to persevere. Family Cafe becomes a platform for growth, employment, and community empowerment. Sudin and Aisha expand their vision, focusing on sustainability, menu innovation, and engaging with the community. They embrace technology, create opportunities for Muslim youth, and foster inclusivity. This story highlights the power of love, support, and unwavering belief in the face of adversity. Sudin's journey and the success of Family Cafe inspire others to pursue their dreams, overcome obstacles, and create positive change in their communities.

Item Type:	Article (Case Report)
Uncontrolled Keywords:	Family business, migration, resilience, community building
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	25 Jul 2023 12:45
Last Modified:	25 Jul 2023 15:28
URI:	http://irep.iium.edu.my/id/eprint/105771

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