Cergas Subuh Enterprise: nurturing Islamic principles and ethnic values

Mhd. Sarif, Suhaimi and Ismail, Yusof and Yahya, Rohaziah (2023) Cergas Subuh Enterprise: nurturing Islamic principles and ethnic values. IIUM Journal of Case Studies in Management, 14 (2). pp. 9-20. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

Embark on a captivating exploration into the remarkable odyssey of Cergas Subuh Enterprise, an extraordinary small business nestled in the heart of Ulu Gombak, Selangor. Firmly grounded in the tenets of Islamic values and deeply rooted in the vibrant Minang ethnic culture, this humble enterprise showcases an awe-inspiring journey of resilience and determination. Witness the remarkable devotion with which they navigate the ever-evolving challenges brought about by rapid urbanization. Despite the encroachment of concrete jungles and the allure of modern amenities, they remain resolute in preserving their ancestral ties to the land. While upholding their treasured traditions, they skill-fully merge the wisdom of the past with the innovations of the present. Furthermore, in an era dominated by the digital age, Cergas Subuh Enterprise fearlessly embraces technology, leveraging its power to expand their reach and connect with a broader customer base. By effectively harnessing the potential of online platforms and social media, they ingeniously showcase their produce while preserving the authentic essence of their Minang heritage. Intriguingly, this case serves as a profound reminder that tradition and progress can harmoniously coexist.

Item Type:	Article (Case Report)
Uncontrolled Keywords:	Islamic values, Family business, traditional markets, digital transformation, entrepreneurship, community.
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	25 Jul 2023 12:33
Last Modified:	25 Jul 2023 12:42
URI:	http://irep.iium.edu.my/id/eprint/105767

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