The correlative influence of consumer ethical beliefs, environmental ethics, and moral obligation on green consumption behavior

Ogiemwonyi, Osarodion and Jan, Muhammad Tahir (2023) The correlative influence of consumer ethical beliefs, environmental ethics, and moral obligation on green consumption behavior. Resources, Conservation & Recycling Advances, 19 (November). pp. 1-12. ISSN 2667-3789

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Abstract

The commitment to preserve the environment has altered consumption mode. Therefore, ethical consumption has become a legal obligation to contribute to reducing environmental risk in modern society as green consumption is required to promote sustainable practices and develop green products to achieve sustainable development goals (SDGs). Therefore, the study aims to investigate the correlative influence of consumer ethical beliefs (e.g. idealism and relativism), environmental ethics, moral obligation, and willingness to use green products on green consumption. We draw on self-identity theory and the theory of planned behavior. A convenience sampling technique and analyzes from 262 responses were applied through structural equation modeling. The results disclose that idealism, relativism, environmental ethics, moral obligation and willingness to use green products have a positive influence on green consumption. In addition, environmental ethics and moral obligation relatively influence the willingness to use green products. This study contributes to existing research and provides new insights for policymakers and green businesses on how to promote green consumption by leveraging appropriate strategies that align with SDG*12, ensuring responsible consumption.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Consumer ethical beliefs Environmental ethics Green consumption Moral obligation Willingness to use
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Muhammad Tahir Jan
Date Deposited:	24 Jul 2023 16:51
Last Modified:	26 Oct 2023 10:00
URI:	http://irep.iium.edu.my/id/eprint/105735

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