IIUM Repository

Prof. Muhammad Tahir Jan

Department of Business Administration

International Islamic University Malaysia

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Latest Additions

  1. Jami, Inam Haq and Jan, Muhammad Tahir (2026) The role of telecommunications sectors in digital marketing in Afghanistan: a conceptual paper. Journal of Islamic Management Studies, 9 (1). pp. 172-182. E-ISSN 2600-7126
  2. Jan, Muhammad Tahir and Hussain, Kashif and Yaghmour, Samer and Khalifa, Gamal Sayed Ahmed and Raman, Murali (2026) From intent to impact: analysing circular economy and sustainable marketing trends in the UAE. Pertanika Journal of Social Sciences and Humanities, 34 (3). pp. 1379-1403. ISSN 0128-7702 E-ISSN 2231-8534
  3. Barry, Moussa and Haque, A. K. M. Ahasanul and Jan, Muhammad Tahir (2026) Driving factors behind m-commerce acceptance: the mediating role of intention. International Journal of Economics, Management and Accounting, 34 (1). pp. 75-100. E-ISSN 2462-1420
  4. Uddin, Mohi and Jan, Muhammad Tahir and Maulan, Suharni (2025) The influence of food motives on attitude: a study of genetically modified organism food in Malaysia. ASEAN Entrepreneurship Journal, 11 (3). pp. 19-34. ISSN 2289-2125 E-ISSN 2637-0301
  5. Purwanto, Purwanto and Jan, Muhammad Tahir and Latip, Abdul and Arifin, Johan (2025) Shaping attitudes toward Islamic microfinance: the role of Islamic brand personality and its impact on adoption intention. Journal of Global Business and Technology, 21 (1). pp. 50-69. ISSN 1553-5495 E-ISSN 2616-2733
  6. Iqbal, Muhammad Nawaz and Jan, Muhammad Tahir (2025) Future trends in digital narratives of consumer behavior for Takaful through Islamic marketing. In: Developing digital narratives in marketing communication. Premier Research Source, 1 . IGI Global, United States, pp. 253-282. ISBN 9798337318578
  7. Ogiemwonyi, Osarodion and Jan, Muhammad Tahir (2025) Causal analysis of!social media on environmental and health concerns, attitudes, and social influence that leads to green purchase behavior. International Review on Public and Nonprofit Marketing, 22 (1). pp. 1-37. ISSN 1865-1984 E-ISSN 1865-1992
  8. Iqbal, Muhammad Nawaz and Jan, Muhammad Tahir (2025) Collaborative innovation networks: harnessing external expertise for growth in developing Bancassurance channel. In: Open Innovation Strategies for Effective Competitive Advantage. IGI Global Scientific Publishing, pp. 1-24. ISBN 9798369392669
  9. Jan, Muhammad Tahir and Jager, Johan W de (2025) Job satisfaction influenced by training satisfaction: an empirical study of university employees. Review of Integrative Business and Economics Research, 14 (2). pp. 15-30. ISSN 2414-6722 E-ISSN 2304-1013
  10. Jan, Muhammad Tahir (2021) A consumer perspective of the circular economy: an empirical investigation through structural equation modeling. In: Islamic Finance and Circular Economy: Connecting Impact and Value Creation. Gulf Studies, 5 . Springer, Singapore, pp. 195-212. ISBN 978-981-16-6060-3
  11. Ahmed, Muhammad and Ali, Syed Ahmad and Jan, Muhammad Tahir and Hassan, Arif (2020) Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia. Journal of Islamic Marketing, 11 (3). pp. 621-642. ISSN 1759-0833
  12. Jan, Muhammad Tahir (2024) Beyond borders circular economy and marketing a multi-national investigation. MASHREQ INTERNATIONAL FOR BOOKS SDN BHD, Kuala Lumpur, Malaysia. ISBN 978 967 2416 79 1
  13. Jan, Muhammad Tahir (2024) Rethinking consumption: a conceptual paper on circular economy from a marketing perspective. Educational Administration: Theory and Practice, 30 (4). pp. 9540-9549. ISSN 1300-4832 E-ISSN 2148-2403
  14. Khanom, Fahima and Jan, Muhammad Tahir (2023) The effects of brand image and brand trust on patients’ satisfaction: an application of private hospitals in Dhaka city of Bangladesh. Kardan Journal of Economics and Manageme nt Sciences, 6 (3). pp. 45-62. ISSN 2616-3950
  15. Jan, Muhammad Tahir (2023) Circular economy from a consumer perspective: Malaysia versus Pakistan. Millennial Asia. pp. 1-21. ISSN 0976-3996 E-ISSN 2321-7081
  16. Jan, Muhammad Tahir (2023) Beyond transactions winning customers’ hearts through CRM. Independently Published, Amazon, United States. ISBN 979-8864945988
  17. Jan, Muhammad Tahir and Khan, Tariqullah (2023) Investigating circular economy and sustainability marketing in the gulf: the case of UAE. In: Gulf Research Meeting 2023, 11 - 13 July 2023, University of Cambridge, UK. (Unpublished)
  18. Ogiemwonyi, Osarodion and Jan, Muhammad Tahir (2023) The correlative influence of consumer ethical beliefs, environmental ethics, and moral obligation on green consumption behavior. Resources, Conservation & Recycling Advances, 19 (November). pp. 1-12. ISSN 2667-3789
  19. Ogiemwonyi, Osarodion and Jan, Muhammad Tahir (2023) The influence of collectivism on consumer responses to green behavior. Business Strategy and Development. pp. 1-15. E-ISSN 2572-3170 (Unpublished)
  20. Jan, Muhammad Tahir (2022) Resigned marketing in light of the circular economy: an empirical Investigation of Malaysia and Pakistan. Res Militaris, 12 (6). pp. 717-725. ISSN 2265-6294

Most Viewed Items

Item titleViews
1Effects of job stress on job performance and job satisfaction1897
2Factors influencing students' decisions in choosing private institutions of higher education in Malaysia: a structural equation modelling approach1807
3Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia1806
4Will Islamic marketing survive in today’s world?1704
5Fashion: Malaysian Muslim women perspective1698
6Brand personality from an Islamic perspective: a conceptual analysis of Aaker’s model1696
7A research framework of the halal certification role in purchase intention of Muslim consumers on the food products from Muslim majority countries in the Middle East and North Africa1687
8The importance of loyalty card days: A study on Malaysian customers1662
9The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia1625
10Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective1573
11The impact of service quality on parental satisfaction: evidence from private schools in Selangor1566
12The impact of salesperson’s training on organizational outcomes1561
13Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM1560
14Are higher education institutions delivering customer satisfaction?1553
15Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case1550
16Is your purchase intention influenced by irrational factors? an investigation of fashion industry1544
17Antecedents of the use of online banking by students in Malaysia: extended TAM validated through SEM1537
18Can consumption make you happy? Exploring student's quality of life from marketing perspective1534
19A roadmap for CRM success: in light of the technology CSFS1511
20Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective1486
21Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards1478
22Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom1477
23Beliefs about Islamic advertising: an exploratory study in Malaysia1474
24Web based marketing: Islamic versus conventional banks of Pakistan1452
25Fashion: Malaysian Muslim women perspective1448
26Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities1441
27Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective1439
28A structural equation modelling approach to investigating the impact of academic, ICT and management related factors on customer satisfaction in higher education1439
29Factors influencing the use of M-commerce: an extended technology acceptance model perspective1425
30Salesperson's tenure: a comparative study from three consumer sector industries 1423