Green human resource management practices and millennial employees' retention in small and medium enterprises: The moderating impact of creativity climate from a developing country perspective

Islam, Md Asadul and Mendy, John and Haque, A. K. M. Ahasanul and Rahman, Mahfuzur (2022) Green human resource management practices and millennial employees' retention in small and medium enterprises: The moderating impact of creativity climate from a developing country perspective. Business Strategy and Development, 2022. pp. 1-15. E-ISSN 2572-3170

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Abstract

Drawing on social exchange theory (SET), this paper examines the gap in the application of green human resource management practices and its effectiveness on millennial employees' retention. This study employed quantitative analysis based on surveys using a sample of 389 respondents from different small and medium enterprises (SMEs) located in the Dhaka Division of Bangladesh. The results show a posi￾tive relationship between green training and development and green reward and millennial employees' retention. However, the results show a negative relationship between green recruitment and selection, green involvement, green performance management and millennial employees' retention. Additionally, we found that applying green training and development and green reward are most beneficial both individually and organisationally. This study's contribution to SET is referred to as ‘green creativity climate’ as we have found it to be a significant moderator that helps business leaders and HR practitioners understand which green practices are most effective in retaining the services of an elusive part of the workforce such as millennial employees. Our proposed model highlights how a green creativity climate can foster a new social exchange bond between SMEs and millennials and thereby mitigate against the resource difficulties and performance deficits partly triggered by millen￾nial turnovers.

Item Type:	Article (Journal)
Uncontrolled Keywords:	employee retention, green creativity climate, green human resource management practices, millennials, small and medium enterprises, social exchange theory
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	02 Nov 2022 14:51
Last Modified:	02 Nov 2022 15:09
URI:	http://irep.iium.edu.my/id/eprint/100995

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