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Assessment of day spa premises spatial organisation, components, and services towards Muslim-friendly elements

Othman, Rashidi and Mohd Noor, Nur Fadhlina and Mohd. Din, Shamzani Affendy and Ahmad, Nurliyana and Hashim, Khairusy Syakirin Has-Yun and Mahamod, Lukman Hakim and Ahmad Fadzillah, Nurrulhidayah and Osman, Sharina (2021) Assessment of day spa premises spatial organisation, components, and services towards Muslim-friendly elements. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10 (3). pp. 137-161. ISSN 2289-1471 E-ISSN 2710–6519

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Abstract

The Sustainable Development Goals (SDGs) were set up by the United Nations General Assembly in 2015 as a series of universal goals to help counter the world’s urgent environmental, political, and economic challenges. The spa industry is one of the industries that contribute towards the profitability of the tourism sector and the economy. Islam is the official religion of Malaysia and approximately 61.3% of the country’s population are Muslims. Hence, it makes economic sense for the spa industry to target and cater to the needs Muslim consumers. This paper addresses the need to transform spa tourism into one that practises a Muslim-friendly approach, in line with Goal 17 of the SDGs (SDG 17), which is to revitalise global partnerships for sustainable development. Two spas were selected as case studies and the method used was structured observation through inventory and analysis, on-site measurement, and in-depth interviews with an expert. The findings established that the Muslim-friendly spa design will contribute to a unique range of spatial organisation processes such as premises layout, methods of gender segregation, checklist tools for Muslim needs as well as attire, and social interaction between client and host that addresses issues related to Muslim needs. The contribution of this study is critical in the development of a concept or approach for a Muslim-friendly spa design that can serve as the foundation to fill a crucial gap in the spa tourism industry, namely that of catering to the needs of Muslim clients as well as facilitating the sustainable transformation of the spa tourism industry.

Item Type: Article (Journal)
Additional Information: 3842/93543
Uncontrolled Keywords: Halal lifestyle, Muslim-friendly spa, SDGs, spa design and services, sustainable tourism development SDG17, youths
Subjects: BPC Science and Technology in Islam
BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism
BPG Islamic geography > BPG87 Islamic tourism. Halal issues
H Social Sciences > H Social Sciences (General)
N Fine Arts > Islamic art and architecture
Q Science > Q Science (General) > Q128 Islam and Science
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Architecture and Environmental Design
Kulliyyah of Architecture and Environmental Design > Department of Landscape Architecture
Depositing User: Dr rashidi othman
Date Deposited: 08 Nov 2021 11:19
Last Modified: 08 Nov 2021 11:19
URI: http://irep.iium.edu.my/id/eprint/93543

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