The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach

Khan, Muhammad Imran and Jan, Muhammad Tahir and Aman, Qaiser and Faqir., Muhammad Shahid and Ali, Rafaqet (2019) The mediation of customer satisfaction in the relationship between customer perceived value and loyalty in the banking sector of Pakistan using 2-stage structure equation modelling approach. Dilemas Contemporaneos-Educacion Politica Y Valores, 6 (SI). pp. 1-17. ISSN 2007-7890

	PDF - Published Version Restricted to Repository staff only Download (637kB) | Request a copy
Preview	PDF (wos) - Supplemental Material Download (356kB) | Preview

Abstract

The aim of the paper is to investigate the role of customer satisfaction as a mediator among perceived value and loyalty in four leading banks of Punjab, Pakistan. The study in nature is descriptive quantitative. The collected data went through exhaustive process of analyses, where reliability tests were conducts followed by factor analysis and finally a two-stage structural equation modelling. The results reveal reasonably high reliability, six-factor structure during exploratory factor analysis, and acceptable fit during confirmatory factor analysis and full-fledge structural modelling.

Item Type:	Article (Journal)
Additional Information:	6828/80176
Uncontrolled Keywords:	Perceived customer value, Customer satisfaction, Customer loyalty, Structural equation modelling, Pakistan.
Subjects:	H Social Sciences > HG Finance H Social Sciences > HG Finance > HG4001 Financial management. Business finance. Corporation finance.
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Muhammad Tahir Jan
Date Deposited:	08 Sep 2020 15:21
Last Modified:	08 Sep 2020 15:21
URI:	http://irep.iium.edu.my/id/eprint/80176

Actions (login required)

View Item