The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing

Mohamed, Shafizan (2019) The 77 years (1941-2018) evolution of Mastika’s cover: a visual framing. In: Communication Research Seminar (CORENA 2019), 25th July 2019, Kuala Lumpur. (Unpublished)

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Abstract

This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest through out its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Malay audiences through the designs of its covers. A visual analysis of 80 covers from 1941 to 2018 was performed, comparing several aspects concerning both the content of the magazine and the art design. Results showed that the evolution of Mastika can be explained through 6 time phases that captured a dynamic use of images and graphics to define and represent the interest of the Malay audiences.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	5172/73843
Uncontrolled Keywords:	Magazine Covers, Visual Framing, Malay Audiences, Cover Designs, Culture
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information H Social Sciences > H Social Sciences (General) > H93 Popular works H Social Sciences > HM Sociology > HM621 Culture H Social Sciences > HT Communities. Classes. Races > HT1501 Races
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Dr Shafizan Mohamed
Date Deposited:	22 Aug 2019 15:46
Last Modified:	22 Aug 2019 15:46
URI:	http://irep.iium.edu.my/id/eprint/73843

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