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Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation

Islam, Rafikul (2018) Comparison of outcomes obtained from nominal group technique and survey method: An empirical investigation. Journal for Global Business Advancement, 11 (2). pp. 232-259. ISSN 1746-966X

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Abstract

Nominal group technique (NGT) is a method wherein brainstorming is used to generate ideas in large number on a certain issue. Afterwards, the ideas are prioritized by using a suitable voting scheme. The result of a nominal group (NG) session is basically a hierarchical list of ideas. The number of participants of a NG session normally ranges from six to ten people. Together they make the hierarchical list of ideas through voting. The objective of the present research is to examine the difference, if any, between the results obtained from a NG session and a succeeding follow-up survey. The results from two experiments suggest a close association between the ranks of ideas obtained from NGT and survey method. The findings of the present research emphasise the effectiveness of NGT in terms of idea generation and reliability of ranking of ideas.

Item Type: Article (Journal)
Additional Information: 2887/66827
Uncontrolled Keywords: Nominal group technique; Survey method; Qualities of a manager; Location selection for global business
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Rafikul Islam
Date Deposited: 22 Oct 2018 11:42
Last Modified: 22 Oct 2018 11:42
URI: http://irep.iium.edu.my/id/eprint/66827

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