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Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth

Jalal Abidin, Jahira and Mohamed, Shafizan (2018) Parody of Malaysian life: the effects of Mat Luthfi’s video blogs (V-blogs) on Malaysian youth. International Journal of Current Research, 10 (8). pp. 72466-72472. ISSN 0975-833X

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Abstract

This study intends to understand the effect of localized parody videos on youths. By specifically focusing on how young Malaysians respond to Mat Luthfi, a famous Malaysian vlogger, the study explicates how video parodies could become a source of entertainment, information and even patriotism. The ideas of user generated content and remix culture are referred to in order to put the youths’ viewing experience into context. Interviews were conducted with students at the International Islamic University Malaysia (IIUM), qualitative analysis was applied to make sense of the respondents experiences. In short, the study found that the youths were very much entertained by Mat Luthfi’s videos. More importantly they had positive impressions of the messages embedded in the parody videos. Among others, the respondents identified messages of racial unity, humanity and positive attitude.

Item Type: Article (Journal)
Additional Information: 5172/66514
Uncontrolled Keywords: Parody, Video Blogs (Vlogs), Mat Luthfi , User-Generated Content (UGC), Malaysia, remix culture.
Subjects: H Social Sciences > H Social Sciences (General) > H10 Societies
H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure
H Social Sciences > HM Sociology > HM621 Culture
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Dr Shafizan Mohamed
Date Deposited: 11 Oct 2018 10:37
Last Modified: 11 Oct 2018 10:37
URI: http://irep.iium.edu.my/id/eprint/66514

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