A collection of Islamic advertising principles

Shafiq, Ali and Haque, A. K. M. Ahasanul and Abdullah, Kalthom (2016) A collection of Islamic advertising principles. In: 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability, 28th -29th September 2016, Langkawi Island, Malaysia.

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Abstract

Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	5056/55436
Uncontrolled Keywords:	Islamic advertising, Islamic marketing, un/ethical advertising, criticism on advertising.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	02 Mar 2017 10:47
Last Modified:	02 Mar 2017 10:47
URI:	http://irep.iium.edu.my/id/eprint/55436

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