Factors affecting the attractiveness of medical tourism destination: an empirical study on India

Haque, A. K. M. Ahasanul (2014) Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health, 43 (7). pp. 867-876. ISSN 2251-6085

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Abstract

Abstract Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination. Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers‟ perspectives by conducting survey with an application of structural equation modelling approach. Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model. Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services. Keywords: Medical tourism, Destination competitiveness, Factors, India

Item Type:	Article (Journal)
Additional Information:	5056/39915
Uncontrolled Keywords:	Medical tourism, Destination competitiveness, Factors, India
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	17 Dec 2014 11:40
Last Modified:	07 Sep 2017 11:37
URI:	http://irep.iium.edu.my/id/eprint/39915

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