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An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective

Rahman, Sabbir and Haque, A. K. M. Ahasanul (2011) An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective. Indian Journal of Commerce and Management Studies, 2 (5). pp. 1-11. ISSN 2229-5674

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Item Type: Article (Journal)
Additional Information: 5056/3956
Uncontrolled Keywords: Malaysian consumers, brand, price, quality
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 28 Sep 2011 09:59
Last Modified: 25 Jun 2013 16:19
URI: http://irep.iium.edu.my/id/eprint/3956

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