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Building consumers’ confidence in adopting e-commerce: a Malaysian case

Ahmed, Mohiuddin and Hussein, Ramlah and Minakhatun, Rashidah and Islam, Rafikul (2007) Building consumers’ confidence in adopting e-commerce: a Malaysian case. International Journal of Business and Systems Research, 1 (2). pp. 236-255. ISSN 1751-200X

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Abstract

Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed.

Item Type: Article (Journal)
Additional Information: 2887/27727
Uncontrolled Keywords: e-commerce; electronic commerce; security; privacy; trust; reliability; online vendors; consumer behaviour; Malaysia; consumer confidence; online transactions.
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Information and Communication Technology > Department of Computer Science
Kulliyyah of Information and Communication Technology > Department of Computer Science

Kulliyyah of Information and Communication Technology > Department of Information System
Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User: Rafikul Islam
Date Deposited: 25 Mar 2013 15:38
Last Modified: 15 Jun 2017 10:42
URI: http://irep.iium.edu.my/id/eprint/27727

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