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Application of quality function deployment in redesigning website: a case study on TV3

Islam, Rafikul and Ahmed, Mohiuddin and Alias, Masliza (2007) Application of quality function deployment in redesigning website: a case study on TV3. International Journal of Business Information Systems, 2 (2). pp. 195-216. ISSN 1746-0972

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Abstract

Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need.

Item Type: Article (Journal)
Additional Information: 2887/27705
Uncontrolled Keywords: quality function deployment, QDF, website design, website development, website quality evaluation, TV3, Malaysia, viewers, business information
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Information and Communication Technology > Department of Computer Science
Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User: Rafikul Islam
Date Deposited: 25 Mar 2013 17:13
Last Modified: 15 Jun 2017 10:35
URI: http://irep.iium.edu.my/id/eprint/27705

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