Hussain, Aishah and Mohd Rais, Noreldzaihan and Jamaludin, Mohammad Aizat (2026) A bibliometric analysis: research trend on halal tourism and hospitality. Journal of Tourism, Hospitality and Environment Management, 11 (43). pp. 1-19. E-ISSN 0128-178X
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Abstract
The global expansion of the halal tourism and hospitality industry has drawn increasing scholarly attention as Muslim-friendly travel, ethical consumption, and religious compliant services become integral to the broader tourism sector. Despite this growing interest, there has been limited effort to systematically map and evaluate the intellectual structure, publication patterns, and collaborative networks within this emerging research domain. This study aims to provide a comprehensive bibliometric analysis of research trends in halal tourism and hospitality using data retrieved from the Scopus database. A total of 708 documents published up to 2025 were collected through Scopus advanced searching. The data were cleaned and harmonized using OpenRefine, while descriptive statistics and trend analyses were conducted through the Scopus Analyzer. Network visualization and mapping of co-authorship, keyword co-occurrence, and country collaboration were performed using VOSviewer software. The results reveal a steady increase in publications since 2015, with significant growth observed from 2019 onward, reflecting the rapid globalization of halal tourism scholarship. Malaysia and Indonesia emerged as the leading contributors in terms of publication output and collaboration strength, while highly cited works focused on consumer behavior, Muslim-friendly destinations, and halal certification in hospitality management. Keyword analysis identified evolving thematic clusters around halal tourism, Islamic marketing, service quality, and sustainable tourism. The co-authorship and country collaboration networks indicate a strong regional focus in Southeast Asia, alongside emerging global partnerships. Overall, this bibliometric analysis offers valuable insights into the developmental trajectory, influential contributors, and thematic evolution of halal tourism and hospitality research. The findings highlight the need for broader international collaboration and interdisciplinary approaches to advance theoretical and practical understanding in this expanding field
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Halal Tourism, Muslim Tourists, Religious Tourism, Satisfaction, Sustainable Tourism |
| Subjects: | BPG Islamic geography BPG Islamic geography > BPG87 Islamic tourism. Halal issues BPH Islamic Economics > BPH111.4 Halal issues. Fatawa BPH Islamic Economics > BPH117.5 Halal Education, Halal Training BPN Islamic art and architecture BPN Islamic art and architecture > BPN87 Muslim friendly and halal services |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | International Institute for Halal Research and Training (INHART) |
| Depositing User: | Dr. Mohammad Aizat Jamaludin |
| Date Deposited: | 02 Mar 2026 15:07 |
| Last Modified: | 02 Mar 2026 15:07 |
| Queue Number: | 2026-02-Q2373 |
| URI: | http://irep.iium.edu.my/id/eprint/127699 |
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