Slices and brews: a digital voyage through Mokky’s Pizza & Coffee

Sano, Aminata Koutoub and Suib, Fatin Husna and Mohamed, Hamda Hussein and Abdul Chair, Masnani and M Naser, Muhammad Haziq Aqhar and Azman Shah, Siti Nur Najihah and Abdul Aziz, Muhammad Azfar (2025) Slices and brews: a digital voyage through Mokky’s Pizza & Coffee. IIUM Journal of Case Studies in Management, 16 (1). pp. 150-155. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

Mokky’s Pizza is a Malaysian food and beverage (F&B) brand specializing in New York-style pizza paired with specialty coffee. Founded one and a half years ago, it combines culinary excellence with vibrant, New York-inspired aesthetics. Led by Marketing Director Muhammad Azfar bin Abdul Aziz, Mokky’s focuses on leveraging digital platforms, particularly Instagram, to engage customers and build its brand. The brand's unique pairing of pizza and coffee appeals to a diverse audience while creating a memorable dining experience. Despite its strengths, Mokky’s faces challenges such as over-reliance on Instagram, limited use of platforms like Facebook and Google Ads, and resource constraints that hinder customer communication. Negative feedback management and scalability while retaining its unique identity further complicate its growth. To address these issues, Mokky’s can diversify its digital presence, integrate AI tools for improved communication, and expand loyalty programs to enhance customer retention. Collaborations with influencers and strategic partnerships can also amplify brand visibility. By implementing these recommendations, Mokky’s Pizza can strengthen its competitive position, overcome operational challenges, and achieve sustainable growth in Malaysia’s dynamic F&B market

Item Type:	Article (Journal)
Uncontrolled Keywords:	Digital Marketing Strategies, Customer Engagement, Malaysian F&B Industry, Brand Differentiation, Customer Experience
Subjects:	H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Fatin Husna Suib
Date Deposited:	18 Dec 2025 11:20
Last Modified:	18 Dec 2025 11:20
Queue Number:	2025-12-Q655
URI:	http://irep.iium.edu.my/id/eprint/125366

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