Leveraging artificial intelligence for growth in Muslim startups: a hikmah-centred approach

Mahri, Nurhafizah and Junurham, Nur Leyni Nilam Putri and Samsuri, Suhaila (2024) Leveraging artificial intelligence for growth in Muslim startups: a hikmah-centred approach. In: Artificial Intelligence and Hikmah. Centre for Islamisation, IIUM, Kuala Lumpur, pp. 161-175.

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Abstract

As a Muslim startup venture, artificial intelligence (AI) presents a valuable asset for growth. In the early stages, AI proves instrumental in conducting market research, analysing customer behaviour, and facilitating content creation and marketing automation. By leveraging AI to scrutinise social media discussions, customer feedback, and market trends, startups can gain insights into target demographics and refine their offerings, all at a reduced cost compared to conventional methods. Furthermore, AI tools streamline tasks such as scheduling social media posts, crafting basic content, and managing email campaigns, thereby optimising resource allocation toward core business functions. As the startup advances into the growth stage, AI assumes a pivotal role in automating tasks, tailoring marketing and sales efforts, and informing data-driven decision-making. This enables startups to efficiently scale operations, manage increased customer interactions, and enhance overall business strategies. This chapter highlights the importance of employing AI with wisdom (hikmah) within the startup landscape. It delves into the ethical and Islamic-guided utilisation of AI tools and products, emphasising their societal benefits, promotion of positive change, and alignment with Islamic principles. As the AI landscape and business environment constantly evolve, continuous learning, adaptation, and responsible use are critical for Muslim startups to navigate this dynamic space successfully.

Item Type:	Book Chapter
Uncontrolled Keywords:	startup, AI marketing tools, business automation
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Centre for Islamisation (CENTRIS) Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Dr. Nurhafizah Mahri
Date Deposited:	16 Jul 2025 10:00
Last Modified:	16 Jul 2025 10:00
URI:	http://irep.iium.edu.my/id/eprint/122052

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