Empowering youth Muslim tourists: a guide to halal food literacy

Zaki, Syifa' Bawazir and Md Sawari, Siti Salwa (2024) Empowering youth Muslim tourists: a guide to halal food literacy. In: 8th International Congress of Eurasian Social Sciences, 25th - 28th April 2024, Bodrum, Mugla, Turkey.

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Abstract

Muslim consumers face a multitude of challenges in securing halal food, especially young tourists traveling abroad. Limited research explores their halal food literacy, hindering informed decision making. This quantitative study addresses this gap by identifying the level of halal food literacy within this demographic. A total of 384 Malaysian youth Muslim tourists, analyzing data using IBM SPSS version 26. Descriptive analysis, t-tests, ANOVA, and multiple regression analysis were employed. This research provides valuable insights for authorities, including government bodies and regulatory institutions, to enhance halal food experiences for young Muslim tourists.

Item Type:	Proceeding Paper (Other)
Uncontrolled Keywords:	Halal food literacy, gastronomic tourism, youth Muslim tourist
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Siti Salwa Md Sawari
Date Deposited:	07 May 2024 08:59
Last Modified:	07 May 2024 09:27
URI:	http://irep.iium.edu.my/id/eprint/112092

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