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Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor

Md Ramli, Adilah and Mohd Noor, Harifah and Saad, Mazni and Sulistyo, Joko (2024) Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor. Environment-Behaviour Proceedings Journal, 9 (27). pp. 199-204. E-ISSN 2398-4287

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This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code and theme. Results showed there are two (2) themes that have been identified: 1) criteria for traditional food (cooking method, flavour, and originality) and 2) demand for traditional food (history, origin of food). Findings show the key factors that drive local entrepreneurs to develop distinctive attractions and become new tourism destinations, especially in traditional food areas.

Item Type: Article (Journal)
Uncontrolled Keywords: Local entrepreneur; traditional food; comparison, criteria
Subjects: H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
T Technology > TX Home economics > TX341 Nutrition. Foods and food supply
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User: AP. Dr. Mazni Saad
Date Deposited: 06 Mar 2024 16:01
Last Modified: 27 Mar 2024 16:06
URI: http://irep.iium.edu.my/id/eprint/111139

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