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Influence of tarbiyyah in consumer education and advocacy in empowering individual consumers for efficient consumer protection

Mhd Sarif, Suhaimi and Ismail, Yusof and Zainudin, Dolhadi (2023) Influence of tarbiyyah in consumer education and advocacy in empowering individual consumers for efficient consumer protection. Online Journal of Islamic Management and Finance, 3 (2). pp. 1-17. E-ISSN 2785-9398

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This paper investigates the effect of tarbiyyah (a systematic education system) on consumer education and advocacy, concentrating on its role in empowering individuals for effective consumer protection. The purpose of this study is to determine how tarbiyyah influences consumer behaviour and promotes responsible consumption, thereby contributing to Sustainable Development Goal 12 (SDG 12) on responsible consumption. An in-depth examination of the experiences and viewpoints of three consumer advocates who are included in the research's scope is made possible via qualitative personal interviews. Two primary research objectives have been identified: first, to examine the effect of tarbiyyah on consumer education and awareness; and second, to evaluate its efficacy in empowering individuals to safeguard their rights as consumers. The results emphasise the importance of a structured tarbiyyah education system in influencing consumer behaviour and encouraging responsible consumption. The study highlights the pragmatic ramifications for consumer associations and civic organisations involved in promoting conscientious consumer behaviour, underscoring the significance of incorporating tarbiyyahprinciples into their instructional curricula. By offering insights into empowering people for effective consumer protection, this research adds to the general knowledge of the function of tarbiyyah in consumer education and advocacy. The study has a limitation in that it is based solely on three consumer advocates, which may not fully represent the broader consumer population. While this sample size is suitable for qualitative research to ground insights, it may not effectively capture quantitative aspects and statistical significance. Nonetheless, the study still offers valuable insights into the potential impact of tarbiyyah on consumer behavior. and its contribution to Sustainable Development Goal 12.

Item Type: Article (Journal)
Uncontrolled Keywords: Tarbiyyah, Consumer education, Advocacy, Responsible consumption, Sustainable DevelopmentGoal 12
Subjects: BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development
BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Economics and Management Sciences
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 01 Nov 2023 10:28
Last Modified: 01 Nov 2023 10:46
URI: http://irep.iium.edu.my/id/eprint/107823

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