Multidisciplinary perspectives on cross-border trade and business

Abdul Talib, Asmat Nizam and Zakaria, Norhayati and Abdul Latif, Samshul Amry, eds. (2022) Multidisciplinary perspectives on cross-border trade and business. Advances in Business Strategy and Competitive Advantage (ABSCA) . IGI Global, Hershey PA, USA. ISBN 9781799890713

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Abstract

Cross border business transactions have become increasingly important due to new norms of doing business. Cross border business has led to the emergence of multiply business opportunities and challenges to various stakeholders. Such global reality cannot simply be ignored, thus business entities that operate across national borders need to fully employ global strategies in order to compete and survive in the dynamic global environment. In fact, businesses need to have a wider world view when conducting business acrossthe border. The future growth of global businesses depends on many crucial aspectssuch as managing and recruiting global workforces, developing effective international marketing strategies, coordinating global supply chains and operations, introducing innovative sales tactics, utilizing information technology, and many others. In this light, businesses need to employ a synergistic approach to manage cross border transactions -- mainly comprising of internal and external elements. Additionally, businesses are also required to engage with state and non-state actors whenever they design their business policies and strategies to deal with the turbulent global business challenges lying ahead of them. This book consists of 18 chapters that encompass a wide range of topics involving myriad perspectives that affect business across the globe. The selected authors come from ten countries and are affiliated to multidisciplinary faculties such as business and management, international studies, international business, marketing, tourism, entrepreneurship, political science, economic, commercial and management, engineering, and industrial management.

Item Type:	Book
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5717 Business communication H Social Sciences > HG Finance > HG4001 Financial management. Business finance. Corporation finance.
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Samshul Amry Abdul Latif
Date Deposited:	09 Oct 2023 10:53
Last Modified:	09 Oct 2023 10:59
URI:	http://irep.iium.edu.my/id/eprint/107361

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