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Lalu Sekejap Enterprise: embracing ethical practices and digital transformation

Mhd. Sarif, Suhaimi and Ismail, Yusof and Yahya, Rohaziah (2023) Lalu Sekejap Enterprise: embracing ethical practices and digital transformation. IIUM Journal of Case Studies in Management, 14 (2). pp. 30-36. ISSN 2810-2327 E-ISSN 2710-7175

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Encik Ben and Encik Cha embarked on a humble venture called Lalu Sekejap Enterprise in 1990, offering general maintenance services. Despite lacking business experience, they registered their company and secured contracts with the local government. Their commitment to integrity and halal income was deeply rooted in their religious beliefs. Encik Ben, a dedicated employee with limited education, grew from a general worker to a supervisor, acquiring essential knowledge of the maintenance industry. Encik Cha, having witnessed corruption during his time in the treasury department, recognized Encik Ben's ethical approach and engaged in discussions outside of office hours. Together, they explored the possibility of starting their own business, driven by their shared vision of conducting business ethically. While Encik Ben and Encik Cha faced challenges due to their lack of business expertise, they persisted in their commitment to integrity. They overcame compliance issues and rebuilt their business, focusing on delivering high-quality services. Their dedication resonated with like-minded clients, and they established a reputation for honesty and trustworthiness. Years later, Encik Ben and Encik Cha attended a digital business training program that opened their eyes to the potential of digitalization in the maintenance industry. Recognizing the need to ensure the continuity and growth of their business, they started grooming their children and loyal employees to take over key responsibilities. With a strategic focus on digital transformation, Lalu Sekejap Enterprise integrated digital tools and platforms into their operations, enhancing efficiency and expanding their customer base. The business thrived, driven by a new generation of leaders who shared Encik Ben and Encik Cha's commitment to quality service and community well-being.

Item Type: Article (Case Report)
Uncontrolled Keywords: Ethical practices, Digital transformation, Integrity, General maintenance, Small business
Subjects: BPH Islamic Economics
BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development
BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 25 Jul 2023 12:44
Last Modified: 25 Jul 2023 14:14
URI: http://irep.iium.edu.my/id/eprint/105769

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