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Influence of ta'awun (mutual cooperation) in sustaining innovation alliances

Mhd. Sarif, Suhaimi and Ismail, Yusof and Zainudin, Dolhadi (2023) Influence of ta'awun (mutual cooperation) in sustaining innovation alliances. International Journal of Islamic Business, 8 (1 (2023)). pp. 15-40. E-ISSN 0127-662X

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Companies use cooperative strategies in sustaining performance and competitive advantage. The driver behind the cooperative strategies is mutual cooperation. There is an integration in the inter-companies’ alliances at horizontal level. The inter-companies’ alliances provide platforms and co-working spaces for value creation and innovation. This purpose of the study is to explore the influence of ta’awun (mutual cooperation) in sustaining innovation alliances. The study used personal interview with key managers with manual data collection and data analysis. The key results suggested that the influence of ta’awun is the spirituality and social driven on the contractual arrangements in the alliances. The main theoretical contribution is the alliances with spiritual cooperation through unified socialization.

Item Type: Article (Journal)
Uncontrolled Keywords: Ta’awun, innovation alliances, value creation, cooperation.
Subjects: BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development
BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 04 Jul 2023 09:12
Last Modified: 04 Jul 2023 09:12
URI: http://irep.iium.edu.my/id/eprint/105302

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