IIUM Repository

E-marketing in Islamic markets

Haque, A. K. M. Ahasanul and Kabir, Sardar Md Humayun (2022) E-marketing in Islamic markets. In: Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers. Springer, pp. 109-124. ISBN 978-3-030-98159-4

[img] PDF - Published Version
Restricted to Registered users only

Download (548kB) | Request a copy
[img] PDF (SCOPUS) - Supplemental Material
Restricted to Registered users only

Download (479kB) | Request a copy


During the previous decade, there have been several innovations and improvements in the world of marketing. Parallelly, Muslims around the world are showing a growing readiness to apply Islamic principles to their business transactions. They want to know whether Internet marketing strategies are Shari’ah compliant or not. The Holy Quran contains rules and principles which are applicable to all parts of human life, including business and marketing. E-marketing is a relatively young academic and research topic that mixes marketing theories. E-marketing acts as a vital link between consumer perspectives, which are often “connected” to the digital world, and digital conversation interfaces when companies want to convey relevant information to clients. Companies and marketers who are interested in learning more about the Islamic cultural environment and want to participate in it must carefully plan and implement marketing strategies that align marketing best practices with Islamic social and cultural norms. Despite the fact that e-marketing has spread around the world, many Muslims are still uninformed of its position from an Islamic perspective and in terms of Islamic business principles and practices. This chapter provides much-needed guidance to e-marketers who want to target this lucrative and fast-rising client demographic on what to expect and avoid.

Item Type: Book Chapter
Uncontrolled Keywords: E-marketing, Islamic Markets, Islamic Principles, Business Transaction
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 25 Oct 2022 15:32
Last Modified: 25 Oct 2022 15:32
URI: http://irep.iium.edu.my/id/eprint/100784

Actions (login required)

View Item View Item


Downloads per month over past year