Al-Falah (holistic success) as a strategic management tool: a conceptual framework for purpose-driven strategy in Islamic and public sector organizations

Mohamad, Roslan and Mhd. Sarif, Suhaimi and Nik Mat, Nik Hziman (2026) Al-Falah (holistic success) as a strategic management tool: a conceptual framework for purpose-driven strategy in Islamic and public sector organizations. Journal of Advanced Research in Business and Management Studies, 44 (1). pp. 163-181. ISSN 2462-1935

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Abstract

Al-Falah, success in this world and the hereafter, is a central Qur’anic concept. Scholarship on it has concentrated on Islamic economics, finance, and well-being measurement, and to a lesser extent on business and education. It has seldom been examined as an instrument of strategic management. This conceptual paper addresses that gap. An integrative review of 21 studies centred on al-Falah (2017–2026) shows that most treat the concept as an outcome to be measured or as an objective of finance. Only four relate it to strategy or performance, and none follows it across the strategy process. Drawing on the Tawhidic paradigm, maqasid al-shariah and mainstream strategy theory, the paper proposes the Al-Falah Strategic Management (AFSM) framework. In this framework, al-Falah serves as the strategic end (telos), the lens of environmental analysis, the filter of strategic choice, the discipline of implementation, and the criterion of evaluation. The framework is illustrated with the case of Yayasan Dakwah Islamiah Malaysia (YADIM), a government-linked da’wah foundation, and five propositions are offered for empirical testing. The paper contributes to Islamic management by moving al-Falah from an aspiration to an operational strategic tool. It contributes to strategic management as a purpose-based alternative to rivalry-based conceptions of advantage, suited to Islamic and public sector organizations.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Al-Falah, Strategic Management, Tawhidic Paradigm, Maqasid al-Shariah, Sustainable Competitive Advantage, Public Sector, YADIM
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	20 Oct 2026 14:56
Last Update:	20 Oct 2026 14:56
Queue Number:	2026-10-Q5728
URI:	http://irep.iium.edu.my/id/eprint/132102
Indexed In:	Google Scholar, MyCite

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