A conceptual skill marketplace business model: enhancing students and graduates employability via digital platform

Kamaruddin, Muhammad Aidid Danial and Mohd Aziz, Muhammad Najib and Ishak, Iqmal Hakim and Md Hisham, Hafiz Iskandar and Ahmad Dahlan, Abdul Rahman (2026) A conceptual skill marketplace business model: enhancing students and graduates employability via digital platform. International Journal of Computer Science and Information Technology Research, 14 (2). pp. 92-107. ISSN 2348-1196 E-ISSN 2348-120X

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Abstract

This paper aims to explore our development on a business model for Campus Skill Marketplace. This business model aims to tackle the challenges of helping students and graduates around campus to utilize their skills in an effort to be employed. The business caters to not only students but also employers that are looking for suitable employees that fit within their business demands. The model aligns with the national goal stated in MOHE Entrepreneurship Integrated Education. The initiative aims to integrate entrepreneurship into higher education. This paper uses Design Thinking Methodology to gain insights and knowledge on how to build a business model, DT involves a systematic literature review and the benchmarking of the existing market players using the Business Model Canvas. Problems definition and customer insights are gained through primary research that includes interviews and surveys. For the ideation and design phase, the development of an initial business model is created through usage of Environment Map, BMC, and Value Proposition Canvas, that is complimented with a high fidelity digital platform and app prototype. For benchmark, a Strategy Canvas is used to compare the validated model with key local and global competitors. The goal of this paper is to establish a valid conceptual business model that digital platform and associated services may alleviate some of the pains of the standard business model and to allow creators to be active in its field.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Business Models, Digital Platform, Market Dynamics, Gig Economy, Student Employability, Design Thinking
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Ts. Abdul Rahman Ahmad Dahlan
Date Deposited:	30 Jul 2026 09:51
Last Update:	30 Jul 2026 11:58
Queue Number:	2026-07-Q4324
URI:	http://irep.iium.edu.my/id/eprint/130278

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