Commanditaire Vennootschap Agung Grafika: a creative solutions enterprise with ubudiyyah

Mhd Sarif, Suhaimi and Hidayatullah, Rakhmad Agung and Firmansah, Yayan (2026) Commanditaire Vennootschap Agung Grafika: a creative solutions enterprise with ubudiyyah. IIUM Journal of Case Studies in Management, 17 (2). pp. 133-148. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

This teaching case presents the strategic transformation journey of CV Agung Grafika, a medium-sized Indonesian printing, publishing, and creative solutions enterprise that evolved from a traditional commercial printing business into an organisation contemplating a knowledge-based and digitally integrated future. Set against the backdrop of the COVID-19 pandemic recovery, accelerating digital disruption, and changing customer expectations, the case illustrates the managerial challenges of balancing operational stability with strategic renewal. Through rich organisational narratives, financial information, management deliberations, expert consultations, and dialogues with Islamic scholars and Pondok Kyai, the case explores how business leaders navigate uncertainty while remaining anchored in Islamic values of amanah (trust), ihsan (excellence), shura (consultation), hikmah (wisdom), tawakkul (reliance upon Allah), ubudiyyah (servitude to Allah), and ta'abbudi (obedience to Allah). The case highlights multiple organisational issues, including organisational restructuring, digital transformation, human capital development, financial performance, strategic investment, talent retention, knowledge management, and ethical leadership. By 2026, management faces three strategic alternatives: preserving its traditional printing excellence, transforming into a digital publishing enterprise, or becoming an integrated knowledge solutions provider. Each option offers distinct opportunities and risks concerning financial sustainability, organisational capability, technological readiness, and long-term competitiveness. Rather than providing a definitive solution, the case concludes with an open-ended strategic dilemma symbolised by the Managing Director's enigmatic smile, inviting students to evaluate the alternatives critically while integrating strategic, financial, ethical, and Islamic perspectives in managerial decision-making.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Digital Transformation, Knowledge Management, Organisational Renewal, Islamic Strategic Leadership
Subjects:	BPH Islamic Economics BPH Islamic Economics > BPH72 Economic development. Growth. Sustainable development. Sustainability BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development BPL Islamic education > BPL27 Aims and objectives of education. Sustainable education H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	16 Jul 2026 15:10
Last Update:	16 Jul 2026 15:10
Queue Number:	2026-07-Q4004
URI:	http://irep.iium.edu.my/id/eprint/129842

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