Rushdi, Wardah and Saad, Mazni (2026) Exploring the relationship between last-mile connectivity and visit intention among rail tourists. Journal of Contemporary Tourism and Hospitality, 2 (1). pp. 99-109. E-ISSN 3122-6744
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Abstract
This study examines the relationship between last-mile connectivity and visit intention among rail tourists by investigating the significance of transport accessibility in influencing tourists’ awareness and intention to visit nearby attractions around Electric Train Service (ETS) railway stations in Malaysia. A quantitative research design was employed using a structured questionnaire distributed through Google Forms to ETS passengers aged 18 years and above. The questionnaire consisted of six-point Likert-scale items and open-ended questions to capture respondents’ perceptions and experiences regarding transport accessibility and attraction visibility. Data were analysed using descriptive statistics in IBM SPSS Statistics version 27, while content analysis was applied to the open-ended responses to identify common themes. The findings indicate that respondents generally agree that convenient and clearly available transport options, including feeder services, e-hailing availability, and clear route information, contribute to greater awareness of nearby attractions and increase tourists’ intention to explore areas beyond the railway station. However, the study is limited to selected ETS stations in Peninsular Malaysia and relies on self-reported perceptions, which may not fully represent actual visitation behaviour. Despite these limitations, the study provides useful insights for railway operators and tourism stakeholders by highlighting the importance of improving last-mile connectivity and transport information visibility to strengthen the role of ETS stations as effective tourism gateways in Malaysia
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Intention to visit; Railway tourism; Transport accessibility; Tourist awareness; Intention to visit; Electric Train Services |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > BF501 Motivation G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Sustainable Tourism and Contemporary Languages |
| Depositing User: | AP Dr. Mazni Saad |
| Date Deposited: | 14 Apr 2026 16:39 |
| Last Modified: | 14 Apr 2026 16:39 |
| Queue Number: | 2026-04-Q2818 |
| URI: | http://irep.iium.edu.my/id/eprint/128282 |
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