Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5801 Advertising"

Article

Abdul Wahid, Nur Kamariah and Wan Husain, Wan Rohaida (2023) The limited-edition or what they call "Scarcity Marketing": propaganda or a promotional strategy through "FOMO" thinking. IIUM Journal of Case Studies in Management, 14 (2). pp. 49-52. ISSN 2810-2327 E-ISSN 2710-7175

Abdul-Latif, Samshul-Amry and Abdul-Talib, Asmat-Nizam (2015) Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies, 5 (6). pp. 1-3. ISSN 2045-0621

Haque, A. K. M. Ahasanul and Mohd. Israil, Khaliq Ahmad and Irfath Jahan, Syeada (2010) Shariah observation advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing, 1 (1). pp. 70-77. ISSN 1759-0833

Haque, A. K. M. Ahasanul and Neha, Aisath and Ahmed, Faruk and Kabir, S. M. (2017) Customers’ perception towards ethical advertisements: the mediating role of religiosity from the Malaysian perspective. Advanced Science Letters, 23 (9). pp. 8535-8540. ISSN 1936-6612 E-ISSN 1936-7317 (In Press)

Idris, Azni and Haque, A. K. M. Ahasanul and Ab. Yajid, Mohd Shukri and Khatibi, Ali (2009) Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia. Advances in Management, 2 (5). pp. 43-49.

Maulan, Suharni and Isa, Khadijah and Md Zamin, Ainul Azmin and Sulaiman, Muhamad Karimi (2019) Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal, 3. pp. 38-56. ISSN 2504-8503

Book Chapter

Abdullah, Kalthom and Haque, A. K. M. Ahasanul and Ahmed, Faruk (2019) Contemporary Management and Science Issues in the Halal Industry. In: Contemporary Management and Science Issues in the Halal Industry. Springer Nature Singapore Pte Ltd., pp. 112-121.

Proceeding Paper

Haque, A. K. M. Ahasanul (2014) A conceptual model to find the effectiveness of Islamic advertising. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014), 19th-20th August 2014, Kulliyyah of Economics and Management Sciences, IIUM.

Mokhtar, Aida and Haque, A. K. M. Ahasanul (2020) Muslim thoughts on Islamic advertising: the OIC perspective. In: WAPOR (World Association for Public Opinion Research ) Asia 3rd Annual Conference, 9th-10th November 2020, Kuala Lumpur. (Unpublished)

Syed Abdullah Idid, Syed Arabi (2016) Islamic advertising and advertisements: some concerns. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)