Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5801 Advertising"

A

Abdul Wahid, Nur Kamariah and Wan Husain, Wan Rohaida (2023) The limited-edition or what they call "Scarcity Marketing": propaganda or a promotional strategy through "FOMO" thinking. IIUM Journal of Case Studies in Management, 14 (2). pp. 49-52. ISSN 2810-2327 E-ISSN 2710-7175

Abdul-Latif, Samshul-Amry and Abdul-Talib, Asmat-Nizam (2015) Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies, 5 (6). pp. 1-3. ISSN 2045-0621

Abdullah, Kalthom and Haque, A. K. M. Ahasanul and Ahmed, Faruk (2019) Contemporary Management and Science Issues in the Halal Industry. In: Contemporary Management and Science Issues in the Halal Industry. Springer Nature Singapore Pte Ltd., pp. 112-121.

H

Haque, A. K. M. Ahasanul (2014) A conceptual model to find the effectiveness of Islamic advertising. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014), 19th-20th August 2014, Kulliyyah of Economics and Management Sciences, IIUM.

Haque, A. K. M. Ahasanul and Mohd. Israil, Khaliq Ahmad and Irfath Jahan, Syeada (2010) Shariah observation advertising practices of Bank Muamalat in Malaysia. Journal of Islamic Marketing, 1 (1). pp. 70-77. ISSN 1759-0833

Haque, A. K. M. Ahasanul and Neha, Aisath and Ahmed, Faruk and Kabir, S. M. (2017) Customers’ perception towards ethical advertisements: the mediating role of religiosity from the Malaysian perspective. Advanced Science Letters, 23 (9). pp. 8535-8540. ISSN 1936-6612 E-ISSN 1936-7317 (In Press)

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Idris, Azni and Haque, A. K. M. Ahasanul and Ab. Yajid, Mohd Shukri and Khatibi, Ali (2009) Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia. Advances in Management, 2 (5). pp. 43-49.

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Maulan, Suharni and Isa, Khadijah and Md Zamin, Ainul Azmin and Sulaiman, Muhamad Karimi (2019) Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal, 3. pp. 38-56. ISSN 2504-8503

Mokhtar, Aida and Haque, A. K. M. Ahasanul (2020) Muslim thoughts on Islamic advertising: the OIC perspective. In: WAPOR (World Association for Public Opinion Research ) Asia 3rd Annual Conference, 9th-10th November 2020, Kuala Lumpur. (Unpublished)

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Syed Abdullah Idid, Syed Arabi (2016) Islamic advertising and advertisements: some concerns. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)