IIUM Repository

Browse by Email

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article | Book Chapter
Number of items: 3.

Article

Iqbal, Muhammad Nawaz and Omercic, Jasmin and Bukhari, Muhammad Farhan (2024) Estimating the mediating role of word of mouth between Bancassurance customer behavior and purchase intention. SIAZGA RESEARCH JOURNAL, 3 (3). pp. 323-334. ISSN 2959-1716 E-ISSN 2958-2164

Iqbal, Muhammad Nawaz and Omercic, Jasmin (2024) Exploring the antecedents of business strategies in Bancassurance sector of Pakistan. International Journal of Trends and Innovations in Business & Social Sciences, 2 (2). pp. 144-153. E-ISSN 2959-4634

Book Chapter

Iqbal, Muhammad Nawaz and Jan, Muhammad Tahir (2025) Future trends in digital narratives of consumer behavior for Takaful through Islamic marketing. In: Developing digital narratives in marketing communication. Premier Research Source, 1 . IGI Global, United States, pp. 253-282. ISBN 9798337318578

This list was generated on Fri Jan 9 09:51:26 2026 +08.