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Iqbal, Muhammad Nawaz and Omercic, Jasmin and Bukhari, Muhammad Farhan (2024) Estimating the mediating role of word of mouth between Bancassurance customer behavior and purchase intention. SIAZGA RESEARCH JOURNAL, 3 (3). pp. 323-334. ISSN 2959-1716 E-ISSN 2958-2164
Iqbal, Muhammad Nawaz and Omercic, Jasmin (2024) Exploring the antecedents of business strategies in Bancassurance sector of Pakistan. International Journal of Trends and Innovations in Business & Social Sciences, 2 (2). pp. 144-153. E-ISSN 2959-4634