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Iqbal, Muhammad Nawaz and Jan, Muhammad Tahir (2025) Future trends in digital narratives of consumer behavior for Takaful through Islamic marketing. In: Developing digital narratives in marketing communication. Premier Research Source, 1 . IGI Global, United States, pp. 253-282. ISBN 9798337318578
Iqbal, Muhammad Nawaz and Omercic, Jasmin and Bukhari, Muhammad Farhan (2024) Estimating the mediating role of word of mouth between Bancassurance customer behavior and purchase intention. SIAZGA RESEARCH JOURNAL, 3 (3). pp. 323-334. ISSN 2959-1716 E-ISSN 2958-2164
Iqbal, Muhammad Nawaz and Omercic, Jasmin (2024) Exploring the antecedents of business strategies in Bancassurance sector of Pakistan. International Journal of Trends and Innovations in Business & Social Sciences, 2 (2). pp. 144-153. E-ISSN 2959-4634