Items where Author is "Mokhtar, Aida"

Article

Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)

Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639

Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X

Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639

Mokhtar, Aida and Maouloud, Vatimetou Mokhtar and Omowunmi, Asafa Kafayat and Nordin, Mohamad Sahari (2021) Teacher's commitment, self-efficacy and job satisfaction as communicated by trained teachers. Management in Education. pp. 1-13. ISSN 0892-0206 E-ISSN 1741-9883 (In Press)

Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843

Fikriyudin, and Ramdani, M. R. and Abdullah, and Mokhtar, Aida (2020) The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication, 9 (1). pp. 307-326. ISSN 2682-7506 E-ISSN 2682-7506

Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731

Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639

Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379

Mokhtar, Aida (2019) Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. International Journal for Studies on Children, Women, Elderly And Disabled, 6. pp. 86-94. ISSN 0128-309X

Mokhtar, Aida and Mohd Rashid, Nurul Miza (2018) Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia. Al-Shajarah, Special Issue (Special Issue : Migration and Refugee Studies). pp. 51-105. ISSN 1394-6870

Mokhtar, Aida (2018) The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building. Malaysian Journal of Communication, 34 (3). pp. 150-176. ISSN 2289-151X E-ISSN 2289-1528

Mokhtar, Aida (2017) Political communication through a qualitative lens. e-Bangi, 1 (Special Issue 1 (October, 2017) -Methodology In Electoral And Media Studies: Issues And Challenges). pp. 34-48. ISSN 1823-884X

Alakklouk, Bader and Mokhtar, Aida (2017) Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia. Forum Komunikasi, 12 (1). pp. 71-103. ISSN 0127-8991 E-ISSN 0128-2379

Mokhtar, Aida (2016) A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model. Intellectual Discourse, 24 (2). pp. 273-294. ISSN 0128-4878 E-ISSN 2289-5639

Book

Mokhtar, Aida, ed. (2015) Youths media and politics: a new identity. UNIMAP, Kangar, Perlis. ISBN 978-967-0922-07-2

Book Chapter

Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704

Mokhtar, Aida (2019) Embracing with love. In: Tales of mothers 2: of love and courage. Seri Kembangan, Selangor, Kuala Lumpur, pp. 177-191. ISBN 978-983-2423-70-6

Mokhtar, Aida (2017) A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia. In: Routledge Handbook of Political Advertising. Routledge, New York, pp. 165-178. ISBN 9781138908307

Idid, Syed Arabi (2015) The young Malaysian voter. In: Youths, Media and Politics: A New Identity. Penerbit Universiti Malaysia Perlis, Kangar, pp. 1-25. ISBN 978-967-0922-07-2

Mokhtar, Aida (2015) A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website. In: Youths, Media, Politics: A New Identity. UNIMAP, Kangar, Perlis, pp. 29-41. ISBN 978-967-0922-07-2

Mokhtar, Aida (2011) The 'moral panics' behind television advertising regulation in Malaysia. In: Paradigm shift on thought: Muslim women’s perspectives. IIUM Press, Kuala Lumpur, pp. 167-178. ISBN 9789674181796

Mokhtar, Aida (2011) The 'moral panics' behind television advertising regulations in Malaysia. In: Paradigm Shift on Thought: Muslim Women's Perspective. IIUM Press, IIUM Gombak, pp. 167-178. ISBN 9789674181796

Proceeding Paper

Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)

Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)

Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)

Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)

Mokhtar, Aida (2021) BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities, 20 February 2021, Online. (Unpublished)

Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)

Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.

Mokhtar, Aida and Haque, A. K. M. Ahasanul (2020) Muslim thoughts on Islamic advertising: the OIC perspective. In: WAPOR (World Association for Public Opinion Research ) Asia 3rd Annual Conference, 9th-10th November 2020, Kuala Lumpur. (Unpublished)

Mokhtar, Aida (2019) Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019), 25th July 2019, Kuala Lumpur. (Unpublished)

Mokhtar, Aida (2019) The imbuement of cultural elements in television advertisements: an Islamic perspective. In: Muslims in Creative Media Industries (MiCMI 2019), 24th April 2019, Nilai, Negeri Sembilan. (Unpublished)

Mokhtar, Aida (2019) Advertising and promotion: an Islamic perspective. In: INHART Seminar Series: Advertising and Promotion: An Islamic Perspective, 10th April 2019, Kuala Lumpur. (Unpublished)

Mokhtar, Aida (2019) Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. In: 7th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2019 (PiCCWED7), 23-24 February 2019, Bangi, Malaysia. (Unpublished)

Mokhtar, Aida and Ilyass, Souhaila (2018) Integrated marketing communication: an insight into its evolution. In: ICA Regional Conference 2018:“Media Transformation: Shifting Paradigms & Global Challenges”, 24th-25th Oct. 2018, Shah Alam, Selangor. (Unpublished)

Mokhtar, Aida (2018) Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia. In: International Conference On “Religion, Culture And Governance In The Contemporary World” (ICRCG2018), 3rd-4th October 2018, IIUM. (Unpublished)

Mokhtar, Aida and Samsudin, Sofiah and Tharmalingam, Selvarajah (2018) Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries. In: IAFOR International Conference on Global Studies (GLOBAL2018),, 13th-15th July 2018, Barcelona, Spain. (Unpublished)

Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished)

Mokhtar, Aida and Samsudin, Sofiah and Tharmalingam, Selvarajah (2018) Fairclough's critical discourse analysis of television advertising production in selected OIC countries. In: The IAFOR International Conference on the City The IAFOR International Conference on Global Studies, 13th-15th July 2018, Barcelona, Spain.

Mokhtar, Aida and Mohd Rashid, Nurul Miza (2017) A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017), 5th-7th December, 2017, Kuala Lumpur. (Unpublished)

Mokhtar, Aida and Mohd Rashid, Nurul Miza (2017) A uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017), 5th-7th December 2017, Kuala Lumpur, Malaysia. (Unpublished)

Mokhtar, Aida (2017) Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017, 27th-29th October 2017, Kobe, Japan. (Unpublished)

Mokhtar, Aida and Tharmalingam, Selvarajah and Samsudin, Sofiah (2017) The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model. In: 8th Global Islamic Marketing Conference 2017, 3-5 May 2017, Turkey. (Unpublished)

Mokhtar, Aida (2017) An examination of television advertising production in selected OIC countries using a hierarchy of influences model. In: 8th Global Islamic Marketing Conference 2017, 3-5 May 2017, Turkey. (Unpublished)

Mokhtar, Aida (2017) Muslim culture and marketing communication. In: Marketing Culture and Marketing Communication, 6 August 2017, Bangkok, Thailand. (Unpublished)

Mokhtar, Aida (2017) Social media, youths and ethics. In: OIC Cultural Week: Global Cultural Program and Value Based leadership Training: Youth Cultural Empowerment Program, 27th November-1st December 2017, Kuala Lumpur. (Unpublished)

Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)

Mokhtar, Aida and Samsudin, Sofiah (2015) Islam and advertising: the ideal stakeholder perspective. In: 1st International Conference on Innovative Communication and Sustainable Development in ASEAN, 9th-10th July 2015, Bangkok, Thailand.

Mokhtar, Aida (2015) The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising. In: 6th Global Islamic Marketing Conference, 6-8 May 2015, Turkey. (Unpublished)

Nadia, Zulfa and Mokhtar, Aida (2015) The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia. In: 2nd International Corporate and Marketing Communication in Asia Conference (ICMCAC), 29-30 January 2015, Bangkok, Thailand. (Unpublished)

Mokhtar, Aida (2014) Islamic advertising: celebrating perfect moral vision. In: i-COME’14, 18-20 Oct 2014, Langkawi, Kedah. (Unpublished)

Mokhtar, Aida (2014) Islamic Advertising: the Academic Viewpoint. In: International Seminar on Islamic Advertising 2014, 26-27 September 2014, Gombak, Kuala Lumpur. (Unpublished)

Mokhtar, Aida (2013) A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign. In: International GE 13 Seminar, 7-8 July 2013, Gombak. (Unpublished)

Mokhtar, Aida (2012) A multiple stakeholder perspective of the television advertising production process in Malaysia. In: International Conference on Communication and Media 2012 (i-COME12), 1-3 November 2012, Penang. (Unpublished)

Mokhtar, Aida (2012) A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website. In: Seminar on Youth, Media and Politics: New Identity 2012, 18 July 2012, Kuala Lumpur. (Unpublished)

Mokhtar, Aida (2011) The ‘Moral Panics’ behind television advertising regulation in Malaysia. In: Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, Kuala Lumpur. (Unpublished)

Mokhtar, Aida (2010) The ‘moral panics’ behind television advertising regulations in Malaysia. In: Moral Panics in the Contemporary World Conference 2010, 10th-12th December 2010, London, United Kingdom. (Unpublished)