Examining factors that influence IIUM students’ involvement in da’wah activities via social media

Anisa, Rasyida and Tengku Mohd Azzman, Tengku Siti Aisha (2021) Examining factors that influence IIUM students’ involvement in da’wah activities via social media. IIUM Journal of Human Science, 3 (2). pp. 27-42. ISSN 2682-8731

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Abstract

Rapid development of new media and communication technology has revolutionised how da’wah is disseminated. Consuming and sharing Islamic content online has become a norm in the contemporary lifestyle of Muslims due to the advancement in social networking and communication technology. However, there are concerns with credibility, reliability, and accuracy of religious information shared on social media. Communication scholars have long examined social media use among young adults and much of the focus have been on identifying different motives for using social media, and how social media use and intensity predicts motives for using social media. However, not many studies have focused on religious motives in using social media, and how it affects involvement in da’wah activities through social media. The quantitative approach was utilised, using a cross-sectional survey distributed online among IIUM students (N = 275). Overall, as predicted by the uses and gratification theory, social media involvement is positively correlated to motives for using social media. Those who were more involved in using social media were also more likely to engage in da’wah activities via social media. Findings also indicate that students who have more formal exposure to Islam are also more interested in online da’wah activities via social media. Finally, social interaction and informational motives in using social media lead to higher involvement in da’wah activities via social media. Based on the findings, specific suggestions to improve participation in da’wah activities using social media platform are provided in this study.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Da’wah involvement, faith-based content, social media motives, uses and gratification
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen
Date Deposited:	29 Dec 2021 16:02
Last Modified:	29 Dec 2021 16:02
URI:	http://irep.iium.edu.my/id/eprint/95649

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