The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

Nik Mat, Nik Hziman and Mohd Arshad, Khairun Nisa and Gaddar, Kamisan and Syed Zainol Abidin, Syed Nasirin (2021) The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia. In: The 9th International Islamic Economic System Conference 2021, 12-13 July 2021, Virtual. (Unpublished)

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Item Type:	Conference or Workshop Item (Slide Presentation)
Subjects:	H Social Sciences > HB Economic Theory
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	DR. NIK HZIMAN NIK MAT
Date Deposited:	16 Dec 2021 10:53
Last Modified:	16 Dec 2021 11:16
URI:	http://irep.iium.edu.my/id/eprint/94874

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