Resta, Elena and Mula, Silvana and Baldner, Conrad and Di Santo, Daniela and Maximilian, Agostini and Belanger, Jocelyn J and Gutzkow, Ben and Kreienkamp, Jannis and Abakoumkin, Georgios and Abdul Khaiyom, Jamilah Hanum and PsyCorona, Collaboration and Leander, N Pontus (2021) ‘We are all in the same boat’: How societal discontent affects intention to help during the COVID-19 pandemic. Journal of Community and Applied Social Psychology. ISSN 1052-9284 (In Press)
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Abstract
The coronavirus disease 2019 (COVID-19) pandemic has cau-sed a global health crisis. Consequently, many countries have adopted restrictive measures that caused a substantial change in society. Within this framework, it is reasonable to suppose that a sentiment of societal discontent, defined as generalized concern about the precarious state of society, has arisen. Literature shows that collectively experienced sit-uations can motivate people to help each other. Since societal discontent is conceptualized as a collective phenomenon, we argue that it could influence intention to help others, particu-larly those who suffer from coronavirus. Thus, in the present study, we aimed (a) to explore the relationship between soci-etal discontent and intention to help at the individual level and (b) to investigate a possible moderating effect of societal discontent at the country level on this relationship. To fulfil our purposes, we used data collected in 42 countries (N = 61,734) from the PsyCorona Survey, a cross-national longitudinal study. Results of multilevel analysis showed that, when societal discontent is experienced by the entire com-munity, individuals dissatisfied with society are more prone to help others. Testing the model with longitudinal data (N = 3,817) confirmed our results. Implications for those find-ings are discussed in relation to crisis management. Please refer to the Supplementary Material section to find this arti-cle's Community and Social Impact Statement.
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