Personality differences and user preferences in visual design styles for data storytelling: a work in progress

Mohd Zanan, Muhammad Faris Basheer and Sheikh Abdul Aziz, Madihah (2021) Personality differences and user preferences in visual design styles for data storytelling: a work in progress. In: 3rd National Symposium on Human Computer Interaction (FUSION 2021), 19th August 2021, Kuala Lumpur, Malaysia.

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Abstract

In recent years, the Information Visualization (InfoVis) tools have improved and benefited many users. Although the available tools have evolved increasingly in terms of general use and usability, they have historically followed a one-size-fits-all model, ignoring user variations, forcing users to adapt to the interfaces and features that are more general with no emphasis on the visual design styles that are appropriate for different groups of users. According to the literature, research on human factors that include users’ characteristics and personality differences, and their visual design preferences for storytelling is scarce. This study aims to investigate the relationship between personality and the users’ preferences in visual design styles for the storytelling of data to make impactful and insightful reports. This paper presents a work-in-progress relating to personality differences based on the Five-Factor Model (FFM) and user preferences with five elements of data storytelling, to produce meaningful reports.

Item Type:	Conference or Workshop Item (Invited Papers)
Additional Information:	Virtual conference
Uncontrolled Keywords:	Information visualization, Visualization tool, Storytelling, Personality Traits, Five-Factor Model, User Preferences, Visualization Design Styles, Storytelling Styles
Subjects:	T Technology > T Technology (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr Madihah Sheikh Abdul Aziz
Date Deposited:	30 Dec 2021 16:26
Last Modified:	30 Dec 2021 16:28
URI:	http://irep.iium.edu.my/id/eprint/95238

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