Freemium multi-sided platform business model: mosque kitchen as a source of free food, employment and empowerment of B40s food-preneurs

Ahmad Dahlan, Abdul Rahman and Ibrahim, Jamaludin and Ahmad H.Osman, Rahmah and Mhd. Sarif, Suhaimi and Jaapar, Ghazali and Man, Saupi and Abdul Razak, Dzuljastri and Mohd Ali, Noor Azian and Mohamadali, Noor Azizah and Mahri, Nurhafizah and Abdul Aziz, Normaziah and Ismail, Amelia Ritahani and Abdul Kadir, Andi Fitriah and Mansor, Hafizah and Mohd Nor, Rizal (2021) Freemium multi-sided platform business model: mosque kitchen as a source of free food, employment and empowerment of B40s food-preneurs. Journal of Information Systems and Digital Technologies, 3 (2). pp. 1-10. E-ISSN 2682-8790

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Abstract

COVID-19 crisis has pushed more low-income or poor B40 urban Malaysian families into poverty, based on the “Families on The Edge” UNICEF report dated October 2020. The poverty rate of these B40 urban families in 2020 is higher than 2019, with 50% of the families living in absolute poverty. 70% of these households‘ ability to meet basic living expenses had been affected. 37% said that they are struggling to purchase enough food for their families, while 35% are unable to pay their bills on time. This paper adapted the Design Thinking (DT) methodology. DT includes conducting literature review, benchmarking, and interviews to understand and define the key B40s problems; ideation of possible solution options, validation of solution options by various customer segments; and to suggest a conceptual freemium multi-sided platform business model as a possible solution. An initial business model using Business Model Canvas (BMC) framework was formulated; tested and validated by various customer segments. Hence, the main contribution of this paper is to offer a validated conceptual business model in transforming current mosque kitchen (or mKitchen) as a potential in (a) providing job employment while reskilling, empowering, and nurturing the B40s as food entrepreneurs, (b) providing free food for the needy B40s community by the B40s food-preneurs, and (c) generating income for the mosques via rental of kitchen facilities. This is to turn the B40 community from Zakat receivers to Zakat contributors. The conceptual mKitchen freemium multi-sided platform business model with platform network effects can be customised for implementation by mosques and community centres.

Item Type:	Article (Journal)
Additional Information:	6250/92897
Uncontrolled Keywords:	B40s, Mosque kitchen, Soup kitchen, Employment, Entrepreneurs, Income generation, Business model
Subjects:	T Technology > T Technology (General) > T173.5 Technology and Islam
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Ahmad Ibrahim Kulliyyah of Laws Kulliyyah of Economics and Management Sciences Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Mr Abdul Rahman Ahmad Dahlan
Date Deposited:	08 Oct 2021 09:04
Last Modified:	29 Mar 2022 12:32
URI:	http://irep.iium.edu.my/id/eprint/92897

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