Issues and Challenges of Smart Tourism in Malaysia

Ab Rahman, Syakir Amir and Dura, Nur'Hidayah (2021) Issues and Challenges of Smart Tourism in Malaysia. In: Revisit A Tourism Discourse. FPHP Tourism Press, Faculty Hotel & Tourism Management, UiTM Melaka, Universiti Teknologi MARA, Melaka, pp. 68-79.

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Abstract

To date, the pandemic has affected industries worldwide, alongside the advancement of technology and the digital shift in the tourism industry, which has led Malaysia to embrace a new paradigm in its tourism approach – Smart Tourism. The purpose of this study is to identify the issues and challenges in implement ing the smart tourism concept in Malaysia. 110 respondents, selected among domestic and inbound tourists, were recruited for the study using a questionnaire survey and simple random sampling. The measurement was carried out using cross-tabulation analysis. Low proficiency in technology among tourists, financial barriers in providing digital facilities and inadequate digital infrastructure on the tourism supply side are among the main findings of the study. Local governments, tourism businesses and related tourism agencies should tackle the challenges that are currently neglected, particularly on the demand-side, to practically implement smart tourism agendas.

Item Type:	Book Chapter
Additional Information:	7642/92120
Uncontrolled Keywords:	Smart tourism; Issues and challenges; Malaysia; Domestic and inbound tourists
Subjects:	BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races > HT101 Urban groups. The city. Urban sociology H Social Sciences > HT Communities. Classes. Races > HT241 Urban ecology. Sustainable urban development N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying > NA9080 Urban planners
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning Kulliyyah of Architecture and Environmental Design
Depositing User:	Dr. Syakir Amir Ab. Rahman
Date Deposited:	09 Sep 2021 15:56
Last Modified:	14 Sep 2021 19:39
URI:	http://irep.iium.edu.my/id/eprint/92120

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