Factors influencing the participation in IIUM zero single-use plastic campaign

Yuhani, Nor Shafiqizni and Mohd Effendi, Nur Ashikin and Rushdan is a third year degree student at the Department of Comm, Norsyaza Hanis and Zamri, Farah Nadira and Wok, Saodah (2020) Factors influencing the participation in IIUM zero single-use plastic campaign. Jurnal Komunikasi: Malaysian Journal of Communication, 36 (4). pp. 85-98. ISSN 2289-151X E-ISSN 2289-1528

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Abstract

IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign; (2) to analyze the relationship among awareness, perception, attitude, readiness, and behavior in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behavior towards such campaign. The study tested the theory of planned behavior and employed a quantitative research design using the survey method with the questionnaire as its research instrument for data collection. A total of 398 respondents participated in the study. The results of the study show that there is a high level of awareness, perception, attitude, readiness, and behavior towards the Zero Single-Use Plastic Campaign. Also, there are positive and significant relationships between the factors and behavior (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be concluded that the IIUM campus community supports the campaign. Hence, the theory of planned behavior holds true and is supported by this study.

Item Type:	Article (Journal)
Additional Information:	2899/87532
Uncontrolled Keywords:	attitude, awareness, behavior, perception, readiness towards the campaign
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof. Dr. Saodah Wok
Date Deposited:	07 Jan 2021 15:27
Last Modified:	07 Jan 2021 15:27
URI:	http://irep.iium.edu.my/id/eprint/87532

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