Do tourists really intend to revisit Kota Bharu cultural heritage zone?

Nik Mohd Adib, Nik Mohd Aizat and Ab Rahman, Syakir Amir and Suzuki, Shunji and Najib, Nor Nadiah (2020) Do tourists really intend to revisit Kota Bharu cultural heritage zone? e-Bangi, 17 (9). pp. 114-125. ISSN 1823-884x

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Abstract

Cultural and heritage values in most countries have been recognized as resource of social and economic development. However, due to the post modernization of tourism attractions recently has affected few old and heritage sites. Sense of place is believed as one the factors to support the tourists’ motivation including revisiting the place. The study aims to assess the tourists’ motivation to revisit and the sense of place in Kota Bharu Cultural Heritage Zone. 445 questionnaire survey were distributed among domestic and international tourists and were analyzed using ANOVA test. The result indicates that sense of place in Kota Bharu Cultural Heritage Zone does not influence the tourists’ motivation to revisit. The study recommends the state government, local authorities and tourism players to enhance and rejuvenate the ambience of the heritage zone, in order to improve the number of tourist’s arrival to Kelantan hence sustaining the local economic.

Item Type:	Article (Journal)
Additional Information:	7642/85964
Uncontrolled Keywords:	Sense of place; Heritage site; Frequency of Visit; Kelantan
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT101 Urban groups. The city. Urban sociology K Law > KBP Islamic Law > KBP1 Islamic law.Shariah.Fiqh > KBP490 Furūʻ al-fiqh. Substantive law. Branches of law. > KBP3137 Cultural affairs N Fine Arts > NA Architecture N Fine Arts > NA Architecture > NA100 Architecture and the state N Fine Arts > NA Architecture > NA1 General > NA105 Preservation and restoration of architecture monument N Fine Arts > NA Architecture > NA2542.36 Sustainable architecture N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying > NA9080 Urban planners N Fine Arts > Islamic art and architecture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning Kulliyyah of Architecture and Environmental Design
Depositing User:	Dr. Syakir Amir Ab. Rahman
Date Deposited:	14 Dec 2020 14:57
Last Modified:	14 Dec 2020 14:57
URI:	http://irep.iium.edu.my/id/eprint/85964

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