'Just stop it'

Abdul Razak, Dzulkifli (2019) 'Just stop it'. New Straits Times, 05 January 2019.

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Abstract

NIKE has a well-known and allegedly most recognisable tagline: Just do it! Plain and direct to the point, it has been described as “the living, vibrant symbol” brand valued at more than US$25 billion. Accompanied by a swoosh — clean and simple, it is persuasive. No wonder millions chose to get swooshed too. More recently, however, on the home front, we read of something similar but the converse: Just stop it! Can this post a challenge to Nike? Equally persuasive, it is also awakening as most are taken by surprise given its unlikely context. For this we must thank Datin Paduka Marina Mahathir for putting things into perspective when uttering the same. Coming just before the New Year celebration, it is a reminder to all to keep our adab (good manners or morals) firmly rooted in the search of a “new” cultured nation based on a dignified set of values.

Item Type:	Article (Electronic Media)
Additional Information:	8585/85470
Uncontrolled Keywords:	Good manners, morals, civilisation
Subjects:	B Philosophy. Psychology. Religion > BJ Ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Office of the Rector
Depositing User:	Tan Sri Dzulkifli Abdul Razak
Date Deposited:	03 Dec 2020 16:15
Last Modified:	03 Dec 2020 16:15
URI:	http://irep.iium.edu.my/id/eprint/85470

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