Factors influencing the adoption of Islamic banking product: a review of literature

Abdullahi, Abdurrahman and Othman, Anwar Hasan Abdullah and Kassim, Salina (2020) Factors influencing the adoption of Islamic banking product: a review of literature. In: The International Conference on Business and Technology (ICBT 2020), 14th-15th November 2020, Istanbul, Turkey. (Unpublished)

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Abstract

The aim of this paper is to review empirical studies that examined the factors influencing the adoption of Islamic banking products and services with a view to making suggestions to the stakeholders in the Islamic finance services industry (IFSI) in Nigeria. The paper employed the literature review methodology to synthesize research findings in the study area. Most of the studies reviewed showed that Attitude, subjective norms and perceived behavioral control positively and significantly influence the use of Islamic banking products. Others influencing factors include knowledge, awareness, compatibility, religiosity and perceived government support. The paper recommended that Islamic banks in Nigeria should develop robust marketing strategies that will boost the beliefs and attitudes of consumers of banking services, at the same time decreasing their perceived risks. In addition, they should increase customers’ awareness through effective communication, as well as develop low cost Islamic financial products that will improve competitiveness.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	8713/85212 Presented via online
Uncontrolled Keywords:	Islamic banking, Islamic banking products, behavioral theories, Nigeria
Subjects:	BPH Islamic Economics H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance H Social Sciences > HG Finance > HG1501 Banking
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Institute of Islamic Banking & Finance (IIiBF)
Depositing User:	Asst.Prof Anwar Hasan Abdullah Othman
Date Deposited:	04 Dec 2020 22:23
Last Modified:	04 Dec 2020 22:23
URI:	http://irep.iium.edu.my/id/eprint/85212

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