Corporate social responsibility as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19

Jaiyeoba, Haruna Babatunde and Shahoriyer, Hossain (2020) Corporate social responsibility as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19. In: International Conference On Islamic Social Finance: Pandemic Crisis And Possible Solutions (ISFPCPS 2020), 29th & 30th September 2020, Gombak, Kuala Lumpur. (Unpublished)

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Abstract

For several years, Corporate Social Responsibility (CSR) has served as the key vehicle for social accountability to stakeholders and to measure companies’ broader impacts to the environment. Starting from being a nice to do, the emergence of Covid-19 pandemic has brought CSR to the forefront of businesses, forcing them to rapidly shift from profit maximisation to business preservation. Thus, CSR is now seen as effective promotional tool for companies, particularly for the halal certified companies. In line with the above arguments, this paper intends to ascertain whether CSR can serve as effective promotional tool for the Malaysian halal certified companies in an era of Covid-19 pandemic. To achieve the stated aim, survey questionnaire was developed and used to collect data from 295 participants who are familiar with the concept of CSR and halal in Malaysia. The data collected were analysed using both descriptive and inferential statistics. The findings suggest that the commitment to halal best practices, zakat and charitable donations, environmental responsibility, employee welfare, and responsible dealings are the important CSR activities that will promote halal certified companies in this era of Covid-19. Based on the study’s findings, both practical and theoretical implications were discussed, and recommendations were offered.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	9052/84547 Presentation via online
Uncontrolled Keywords:	CSR, Halal Certified Companies, Promotion, Covid-19, Malaysia
Subjects:	H Social Sciences > HV Social pathology. Social and public welfare > HV40 Social service. Social work. Charity organization and practice H Social Sciences > HX Socialism. Communism. Anarchism > HX519 Communism/socialism in relation to special topics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Haruna Babatunde Jaiyeoba
Date Deposited:	13 Nov 2020 16:30
Last Modified:	13 Nov 2020 16:31
URI:	http://irep.iium.edu.my/id/eprint/84547

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