The copyright reward system and content owners in the creative industry: a study of the Malaysian film and TV industry

Alavi, Rokiah and Abdul Ghani Azmi, Ida Madieha (2019) The copyright reward system and content owners in the creative industry: a study of the Malaysian film and TV industry. The Journal of World Intellectual Property, 22 (3-4). pp. 129-145. ISSN 1422-2213 E-ISSN 1747-1796

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Abstract

The creative industry is identified as one of the key drivers to move Malaysia into a high income and knowledge‐based economy. Copyright law and complementary policies were used as measures to stimulate the creative industry. However, the industry's growth is far from the expectation. This leads to a two‐prong inquiry. First, the paper attempts to examine the adequacy of copyright rules and provisions in securing the rights of the creators and provide them with the motivation to produce more creative works. The aim is to explore the dynamics between the various copyright beneficiaries in the creative industry in Malaysia to understand what are the actual problems that deprive the copyright owners from reaping the full value of the exclusive rights granted to them. The second objective is to examine whether the copyright provisions are aligned with complementary policies implemented to boost the creative content industry. Our primary contention is that both the legal reforms and complementary policies used to support the industry need to be revisited. The legal reforms must be aligned with the structure and dynamics of power in the industry to give all the beneficiaries an equal bargaining plane to take advantage of the copyright system.

Item Type:	Article (Journal)
Additional Information:	438/76836
Uncontrolled Keywords:	Copyright system, creative industry, Malaysia
Subjects:	K Law > KPG Malaysia
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Ahmad Ibrahim Kulliyyah of Laws Ahmad Ibrahim Kulliyyah of Laws > Department of Civil Law Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Prof. Dr Ida Madieha Abdul Ghani Azmi
Date Deposited:	30 Dec 2019 10:03
Last Modified:	12 Feb 2020 15:14
URI:	http://irep.iium.edu.my/id/eprint/76836

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