Intention to purchase Islamic life insurance policy: evaluation of the mediating effects of perceived trust

Aziz, Shahab and Md Husin, Maizaitulaidawati and Haron, Razali and Afaq, Zahra (2019) Intention to purchase Islamic life insurance policy: evaluation of the mediating effects of perceived trust. In: INTERNATIONAL SYMPOSIUM ON APPLIED STRUCTURAL EQUATION MODELING AND METHODOLOGICAL MATTERS SASEM 2019, Melaka, Malaysia. (Unpublished)

	PDF - Accepted Version Restricted to Repository staff only Download (381kB) | Request a copy
	PDF - Supplemental Material Restricted to Repository staff only Download (288kB) | Request a copy
	PDF - Supplemental Material Restricted to Repository staff only Download (909kB) | Request a copy

Abstract

This paper aims to investigate the factors affecting individuals’ intention to purchase Islamic life insurance policy in Pakistan. The decomposed theory of planned behaviour was adapted and further extended, and the mediating effects of perceived trust were incorporated into the framework. A total of 449 questionnaires were collected using judgemental sampling technique and analysed using SmartPLS. Of all the hypotheses, one was rejected. Attitude and subjective norm were found to have a positive relationship with intention. Perceived religiosity and knowledge have a positive relationship with attitude, media referent and word of mouth have a positive relationship with subjective norm, and financial self-efficacy and resource facilitating conditions have a positive relationship with perceived behavioural control. In addition, trust was found to have a mediating effect on religiosity and attitude. However, perceived behavioural control was found to have an insignificant relationship with intention. The contribution and implications of the study are further discussed.

Item Type:	Conference or Workshop Item (Plenary Papers)
Additional Information:	4581/74378
Uncontrolled Keywords:	Islamic life insurance, attitude, subjective norm, perceived behavioural control, perceived trust
Subjects:	H Social Sciences > HG Finance > HG8719 Islamic Insurance Takaful
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Institute of Islamic Banking & Finance (IIiBF)
Depositing User:	Dr. Razali Haron
Date Deposited:	23 Sep 2019 16:57
Last Modified:	23 Sep 2019 16:57
URI:	http://irep.iium.edu.my/id/eprint/74378

Actions (login required)

View Item