MyRental4U for landlords and tenants: Enhanced conceptual business model

Amin, Muhamad Amiruddin and Zaini, Muhamad Zahiruddin and Ahmad Dahlan, Abdul Rahman and Mohd Tamrin, Mohd Izzuddin (2018) MyRental4U for landlords and tenants: Enhanced conceptual business model. International Journal of Computer Science and Information Technology Research, 6 (2 (April-June)). pp. 159-169. ISSN 2348-1196 E-ISSN 2348-120X

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Abstract

This paper proposes a conceptual solution to help people to overcome the communication problem among landlords and tenants by providing them an effective application through mobile application-based platform “MyRental4U”. “MyRental4U” is a business model which provides a digital platform for tenants to communicate with their landlords without meeting them face to face. “MyRental4U” also provides the opportunity for landlord by providing them a platform to maintain their business to the customers. Nine blocks of Business Model Canvas (BMC) framework, Literature Review, strategy canvas, value proposition design canvas (VPC), environmental map and conducting interview/survey with potential customers to validate BMC/VPC have been used as the methodologies for this paper.

Item Type:	Article (Journal)
Additional Information:	6250/64236
Uncontrolled Keywords:	tenant, landlord, 4 Lenses of Innovation, Business Model Canvas, Value Proposition Canvas, Strategy Canvas, Environment Map.
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Mr Abdul Rahman Ahmad Dahlan
Date Deposited:	22 Jun 2018 10:10
Last Modified:	22 Jun 2018 10:10
URI:	http://irep.iium.edu.my/id/eprint/64236

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