The knowledge, awareness, attitude and motivational analysis of plastic waste and household perspective in Malaysia

Rafia, Afroz and Rahman, Mohammed Ataur and Masud, Muhammad Mehedi Ehedi and Akhtar, Rulia (2017) The knowledge, awareness, attitude and motivational analysis of plastic waste and household perspective in Malaysia. Environmental Science and Pollution Research, 24 (3). pp. 2304-2315. ISSN 0944-1344 E-ISSN 1614-7499

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Abstract

The focus of this study is to analyze the level of knowledge, awareness, and attitude toward plastic waste and to distinguish the key drivers that encourage the households in Kuala Lumpur, Malaysia, to participate in “ No plastic campaign”. This study used the logistic regression model to explain the factors that may affect the willingness to participate (WTP) of households in the campaign. In this study, it is found that 35 % of households are willing to participate in the campaign. The results of the study also indicate that people who are more informed and more convinced of their knowledge have a more positive attitude toward recycling than their counterparts do. Furthermore, this study provides additional evidence of the level and classification of importance of motivating factors for plastic recycling, using the modified aver- age and coefficient of variation of the models. From the analysis, the factor “helps reduce landfill use” is found as the most important factor and the factor of Braising money for charity^ is found as the least important factor that motivates house- holds to participate in recycling. The determinations of the study suggest some strategies that could hold implications for government and households to boost them to participate in the campaign “No Plastic Bag”.

Item Type:	Article (Journal)
Additional Information:	5965/52966
Uncontrolled Keywords:	Attitude; Awareness; Knowledge; Logistic regression; Motivational factors; No plastic bag campaign
Subjects:	H Social Sciences > HB Economic Theory
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Dr Md Ataur Rahman
Date Deposited:	04 Dec 2016 23:09
Last Modified:	18 Dec 2017 14:15
URI:	http://irep.iium.edu.my/id/eprint/52966

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