Issues in location based marketing: a review of literature

Jaradat, Ahmad and Mohamad Ali, Noor Azian and Asadullah, Ahmad and Ebrahim, Seyed (2015) Issues in location based marketing: a review of literature. International Journal of Scientific and Research Publications, 5 (1). pp. 1-4. ISSN 2250-3153

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Abstract

Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these services. In addition, some popular applications in this field are mentioned as a real world example to provide deeper understanding on how such applications can facilitate our lives. Finally, an analysis on the issues regarding this topic is made which covers an expected problem in some applications as well as other issues related to the consumers and companies.

Item Type:	Article (Journal)
Additional Information:	6856/49131
Uncontrolled Keywords:	Location based marketing, location services, Customers, Marketers
Subjects:	T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Mrs NOOR AZIAN MOHAMAD ALI
Date Deposited:	30 Mar 2016 08:25
Last Modified:	30 Mar 2016 08:25
URI:	http://irep.iium.edu.my/id/eprint/49131

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